Eternal Quest

The Non-Profit Currency

Your company exists for a good reason. I'm not talking about allowing you to earn a living. I'm talking about what does your company stand for? What are the most important changes or contributions your business makes to society? If you can answer this question, you have found your Eternal Quest.

Your Eternal Quest is something that deeply annoys you. That irritation or desire for change drives your company to strive and help people.

To find your company's quest, identify what irritates your company (or you) and what would make it proud besides generating profit. The Eternel Quest is timeless. It never changes.

With the old marketing model, concepts like mission, vision and values are just words on a page "to look nice" and that gather dust. Period.

The main problem with the old marketing model lies in the opportunistic nature of companies' misions and values. Most define their values based on trends, market opportunities, etc. Look at the millions of new eco-friendly brands. Look at how most established brands now talk about substainbility. But they are not willing to spend a penny to "save the world". Why? Because their mission, values, and vision are not selfless.

The winners are those who pursue an Eternal Quest. The new marketing model shifts from an "opportunistic" approach to a purpose-driven one.

The uniqueness of the Eternal Quest lies in its currency. Extrospective Logic Thinkers express their Eternal Quest in a Non-Profit Currency (NPC).

Extrospective Logic Thinkers are not selfish. They genuinely want to serve their market. So they naturally express their purpose in a Non-Profit Currency. They give without expecting something in return. That is the essence of a Non-Profit Currency.

Jon Bellion (a fantastic artist by the way) said: "I'm here to serve. So if me serving means I'm doing 90% of the song and it makes your career go on a song that might even be bigger...

Neyo (a great artist too) said: "

• There are people that do this for the fame of it. Because they want the spotlight. They want everybody looking at them. 👉 Recognize Selfish - opportunistic - Old marketing model.

• And then there are people... I do music because I love mucic. If there was no money in music anymore, I would still do this shit. 👉 Non-Profit Currency - Eternal Quest

Can you feel how strong their desire to help and serve people is? They expect nothing in return.

On of the best examples is Nelson Mandela. He spent 27 years in prison because he pursued his Eternal Quest. He fought and struggled. He did all this without expecting anything in return. No one can spend 27 years in prison in exchange for money. No one. Your Eternal Quest is always something bigger that cannot be negotiated. It is something beyound yourself.

DRAFT: Write example about electrician with non-profit currency

A last example that I witnessed myself. I need an electrici

Your Eternal Quest starts as a non-profit journey. Wether you make money or lose money, you will keep going. That is the very soul of your business.

In the following steps, you will understand why the concept of Non-Profit Currency is so important.

How to find your company's Eternal Quest?

Draft

Relax, buddy, I'll be with you every step of the way. Now, I'm now going to give you the framework you need to find your company's Eternal Quest.

Please do yourself a favor. Grab a pen and a paper and write down your Eternal Quest expressed in Non-Profit Currency. Or click on this link and to write down your Eternal Quest. The benefit here is that you have all the information about your business in one place.

The Eternal Quest is, in a way, only accepted by a minority, at least in its early stages.

1. What behavior in your industry makes you unreasonably angry, even when it doesn't directly affect you?

The kind of anger that makes you say: "Damn it! This is so unfair! Someone has to stop this."

This reveals moral outrage. It is one of the most powerful driving forces in an Eternal Quest.

2. If your company were a human being, what lie would it refuse to repeat to its customers, even if it meant losing money?

Every industry operates on convenient lies. Planned obsolescence is one example. It is a business strategy of designing products with a limited lifespan.

3. What problem does your business continue to try to solve even though you know the odds are against you and you are told "That's just how it works"?

I'm an anti "That's-how-it-is" guy. I've always hated it since I was young.

Answering this question will expose your rebellious nature. It reveals a rebellion against learned helplessness. You reject the status quo.

4. Which profitable business practice in your market do you personally find offensive?

Eternal Quest arises where your ethics override profit. This human trait is very rare and will enable you to gain the trust of your customers.

5. What injustice do you immediately notice, while others need it explained to them in detail?

This has nothing to do with intelligence but highlights your emotional identity. You want to protect someone who is now in the same uncomfortable situation you once experienced.

6. Which recurring problem is the most troublesome to you than for your customers themselves?

This is something you can't stand. You can't accept. This is when you think: "Why are people accepting this?"

This shows that your company has a protective instincts, comparable to paternal or maternal instinct. In other words, a person who defends others before themselves aka Superheroes.

7. Imagine a world, where your company is already the number one globally. What would still bother you, even if your company were wildy successful?

This pinpoints a timeless irratation, not a temporary market gap that everyone is trying to fill.

As a result, you will naturally be different, not better, which will prevent the market from comparing you to the competition.

8. Today is your last day on Earth, what problem would you regret not having tried to solve, knowing that you could have done so?

Knowing that you didn't even try to fix this problem will make you feel like you've betrayed yourself.

This taps into integrity-based motivation, which is far stronger than passion and ambition.

9. If your company disappeared tomorrow, what harmful behavior or problem would come back to haunt you personally?

This one reveals whether your business exists to fill the space or to do things radically differently.

Are you creating the futur or trying to adapt to the present world? Answering this question is essential to knowing whether your business is sufficiently polarizing. The Eternal Quest is, in a way, only accepted by a minority, at least in its early stages.

• Have I made difference in at-least one person’s life.
• Do my projects,work ,hobbies give me more reason to wake up in the morning?
• Does what I do bring me some joy?