Branding

2. Brand

A logo is not a brand. It' a symbol. Period.

Kudos, you've found your Eternal Quest. You're now ready to make people aware of it.

Don't forget that your quest is in Non-Profit Currency. In other words, it won't generate a single penny on its own. The Non-Profit Currency measures trust of your market. At that stage, your Non-Profit Currency might be worthless. But it's OK.

You need to focus on 2 key principles to make sure your market heard about your Eternal Quest.

2.1. Humanization

Let's play a quick Jeopardy game.

• Do people love Apple more than Steve Job? No, they love more Steve than Apple.
• When I say Tesla, what name comes in your mind? Elon Musk.
• Which Instagram account has most followers, Virgin or Richard Branson? To this date, Virgin has 289K followers and Richard Brandson has 5M followers.

You are smart people so you got it. People love people NOT brands.

The most effective and easiest way to humanize your brand is through Personal Branding.

If these 3 questions from this quizz doesn't convince you. Please read again.

Spoiler alert, even if you don't want to have a personal branding, you already have one. It's up to you to polish it and shine or not.

2.2. Consistency

Think about a game where the knight has to save the princess. He must pass all stages of the game. He must beat all bosses of the game. This is called consistency.

Humain brain is highly sensitive to consistency. Being consistent in business means creating hamorny in all your business aspects. Whether it is:

• your offer (What you do aka product or service),
• your messaging (What you say)
• your languaging (How you say it),
• the experience (How it feels),
• the impact (How this affect people's life)

In other words, consistency means habit. Once this habit is in place, your market will be used to it. At that stage, you're building trust.

That's why Non-Profit Currency matters. The more your market has trust in your Non-Profit Currency, the more people believe in your ability to solve their problem effectively.

Now the trading value of your Non-Profit Currency is taking off. This is the requirement of the "market contract" which allows trading. You can start now making real money.

The more the market trusts your business, the higher your Non-Profit Currency will be, allowing you to enable trade.

B.R.A.N.D stands for Building Robust Advocacy Nurture Demand.

A brand is how your your product and service make people feel. It's the end result, from the product creation to delivery and consumption.

Please give yourself some time to build trust. Building a brand requires time. Trust doesn't happen overnight.

3. Point of view

A business point of view (POV) is underrated. Most business don't have any or they have a weak POV. Yet, it allows brands to stand out, especially in such our noisy world.

If doing well, it allows you to be the leader of your category. People can copy your business but they will never pass you.

A point of view is a how your business sees the futur. Turn your POV into your narrative, the story of your company. If you want your POV to be your competitive advantage (which I recommend), make sure to make it unique.

A good point of view creates an emotional connection with your market. Once you've touched their hearts, it's easier to get them to spend their money (wisely).