How to use this playbook
Get the best learning experience.
Below is a clear, step-by-step learning plan that turns the guide into a practical roadmap you can actually follow. The plan is designed for real skill aquisition (not theory) with what to learn, what to do, and when you're "ready" to move on.
How to follow along?
This playbook is a combination of a handbook and YouTube Videos. Both may contain additional information such as examples, anecdotes, etc.
The handbook contains more details, tech stack, downloadable templates. That's why we highly recommend keeping this hanbook open While you watching the videos.
Where to start?
This marketing consists of 3 main sections: Markering Fundations and Categories.
Section 1: Marketing foundations
You'll learn the basics of marketing in order to have a solid foundation. The aim here is to understanding the principles of marketing.
Section 2: Product
This section is a kind of marketing playground. You will immerse yourself in a more practical approach to the playbook.
Step 1: Pick a product to practice on (real or fake)
- A local business (Small Business)
- A SaaS idea
- A personal brand (Solopreneur)
- Ecommerce
Step 2: Follow along
Each product has a customized roadmap. We don't want you to waste time on some aspects of marketing that won't scale your product or service.
Step 3: Read case studies and examples
Get inspired by marketing examples and case studies. Feel free to keep this page handy so you can go back to it at anytime.
Go at your own pace
We all learn at our own pace. Take your time and never rush. Pause the video, replay it, and read the playbook carefully.
Already familiar with the current chapter or topic? The guide is organized by chapter, so skip ahead to the next one.
Does the YouTube video cover topics you already know? You can always select the specific moment in the section that interests you.
Join the Nerostack Community
Join the Open Marketing Pirates on Discord to ask any questions you may have. It's the best place to learn and share your knowledge with other like-minded Open Marketing Pirates.
Read, watch, practice, read, watch, practice again and again.